The newest unit for our class has been the logo design unit, with us using skills we learned previously in illustrator to create a personal logo that has meaning to us. Here, I will go over the progress, exercises, and final for this project.
One of the very first things we did was look into a documentary containing the history of logos, advice, and tricks. Did you know that one of the differences between a brand and a logo is that the brand can be considered the body, while the logo is the head? This is one of the videos we studied.
After we looked into and learnt from the documentaries, we started brainstorming for our final logo. My main concept included a ferret, and something that could be used as a digital art watermark as well. This leads me into my ideas and iterations stage of planning, of which I variated a lot.
Blue was the main color I was using, which ended up becoming part of my final-however, not in these exact hex codes. It still used a pale-ish blue, however it became a much lighter value once I was done. Starting from the top left, and ending in the top right (read in regular order, however the bottom left corner and top right corner are at the end instead). My final logo ended up being much more geometrical, similar to my final illustration in the last unit. I feel that the last unit helped develop the style I am now using in illustrator a great deal.
The composition I was going for was a ferret shape, which ranged from very abstract (bottom right) to more defined (bottom left). I had planned to do a ferret in half with a slinky connecting both ends since they are long noodle cats, but went with something else later on.
Now, I will share the process of actually creating my final-mostly screenshots, up until the final four designs and the last two as well. These ranged from what I started doing to what I ended up with, with a rough idea as the first image and the "official" sketch as the second.
In more detail, I used the brush tool to create the top right image, which I used as my sketch. Than, I created a oval shape via the shape tool, and double clicked on it to have an isolated layer. I then traced over my sketch with the pen tool in the style I normally use, which is seen in the top right image. Cleaning things up and tracing my own art many, many more times, I got the bottom left image. I wanted to add more to it, and ended up tracing over it again a few more times, including created a new shape and adding thorns to the vines. The bottom middle image is a zoomed-in close up of these lines afterward, and the bottom right is a combination of all my different ideas throughout this.
To add more detail, instead of not a flying shape, I created a sky shape on the top right of the ferret via the circle tool and then creating shapes with the pen tool, and lastly cutting those same shapes out of the circle using the shape builder tool. They are supposed to be clouds. Everything is separated besides the head and the top half of the body, since this is a top-down view of the ferret.
Now, my last four designs came down to this, all using a non-curved geometrical shape.
The primary difference between all of these is the gray-blue background/sky. Personally my favorite is the second and fourth. These are all alterations of the far left one, with how my plan subtly changed. Said left one was the first idea, with the second one stemming from the first one-trying to make the lines more simple, and then making the shapes seem more like clouds. The third image came from me wanting to add a swirl shape into the clouds, with the fourth being the simplified version of that, and how I actually wanted for the clouds to appear. There is also some differences in the cutout of the circle, and the alignment of the body parts between all four.
My logo represents my love for ferrets, and also other things I like-like cloudy skies/lakes, and vines with roses. Also, it represents the struggles of art and the journey it takes in some ways as well, with the thorns and flower combination.
My favorite was the fourth one, however I am also going to use the second one since it is more simple. I thought about simplifying the third one again to have larger block parts, but decided against it. So, as my final, these are the two images:
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