For the last month, we have been working on creating a brand based off our pre-existing logo or a new one. I decided to stick with my old logo, and created a brand called "Rosy Paws". The intentions of the company are funeral services and burials for pets specifically.
I stuck with the color palette from my final logo still, and used that to create my style guide. The style guide goes over font, behavior and etiquette, services, and more. Using a unique brand personality, it goes from comforting to disturbing within its 22ct slides. This draws in the attention of viewers, and helps to create something that stands out from the crowd.
Since our style guides needed to have a reference to what an official one looks like, I looked around for something similar to my company. Healthy Paws was the closest option I found, which can be found here.
We had to create two mock products for our company, one being a physical product and the other a digital product.
For my physical product, I used tinkercad to create a 3D-printable gravestone model. The dimensions and ratios were hard to get right, however this was my main issue. I used the one-color sticker illustrator file and imported it into tinkercad, which worked better than I expected. It created a flat, 3D shape of it which I then cut out of the back of the tombstone. The front I used flattened cylinders for the toes, and a flat heart for the paw. Otherwise, the words were just text used and set to 'hole'.
As for my digital product, I decided to create a short animated trailer for the company. This referenced what I chose to refer to as the "decorative" logo variant, which had the more detailed sky for the logo.
The products both served my company in different ways, and both fit and represented it in the way I intended. For the physical product, it would be something used in meetings with clients when deciding on-site burial services. What would you like engraved? What shape? What style? These were all things I considered that would be used in these discussions, and created one of the mock tombstones. The digital product is a set of 7 images played in transition to create a short trailer, with some text.
Overall, my biggest challenges were getting the dimensions and measurements for the 3D-printed mock tombstone correct. It didn't fully succeed in 100% cleaness, however the lineless style that we have come to associate with illustrator wasn't a selling point for tinkercad anyways. All in all, I believe my choices and projects represent my company in both the way I wanted, and intended.
Comments